Focus on results, not vanity metrics
Many times businesses and marketers alike focus on vanity metrics. Vanity metrics are commonly defined as those that look good on reports without necessarily being indicative of the overall health of a business. Think about it—when you’re running your own company, what do you want to focus on? The number of visitors or pageviews? Or […]
3 Tips for B2B Social Media Marketing
The business-to-business (B2B) industry is tough. You have to compete with huge companies with large social media marketing budgets. However, you can still succeed on social media!
5 Tips for Small Business Social Media Management
Social media is a great way to connect with your customers and build brand loyalty, but it can also be time-consuming. Many people love running their social media accounts and find it a great way to engage with their customers.
Social Media Article Feature
Our President of Marketing was honored to be featured in an article from the National Association of College Stores on social media marketing. The article covers how to connect with the different customers’ assisted by college stores. Below are two quotes from the article that can translate into almost any business. Connect With Your Customer […]
