Exp1st brings marketing analytics that drives results to Central PA businesses

Exp1st - Make the Leap with Data-driven results

Exp1st, a marketing agency that uses analytics to drive results for businesses in the Harrisburg, York, and Lancaster areas, recently opened in central Pennsylvania. According to John Gallo, President of Marketing, Exp1st brings a customer-centric brand solution driven by analytics to small businesses, a vision to create a first-rate experience for every customer everywhere, every […]

Google’s Remove Redundant Keyword Update

Google Redundant Keyword Update

Google is releasing a Remove Redundant Keyword Update to their Search Engine Marketing platform, Google Ads. Starting January 19, phrase matches will be suggested for removal or removal if the phrase is already covered by a broad match phrase. What Does That Mean for Businesses and Marketers?? When the Google Remove Redundant Keyword update rolls […]

Focus on results, not vanity metrics

Sign displaying vanity metric of "likes"

Many times businesses and marketers alike focus on vanity metrics. Vanity metrics are commonly defined as those that look good on reports without necessarily being indicative of the overall health of a business. Think about it—when you’re running your own company, what do you want to focus on? The number of visitors or pageviews? Or […]

3 Tips for B2B Social Media Marketing

The business-to-business (B2B) industry is tough. You have to compete with huge companies with large social media marketing budgets. However, you can still succeed on social media!

5 Tips for Small Business Social Media Management

Social media is a great way to connect with your customers and build brand loyalty, but it can also be time-consuming. Many people love running their social media accounts and find it a great way to engage with their customers.

Social Media Article Feature

Our President of Marketing was honored to be featured in an article from the National Association of College Stores on social media marketing. The article covers how to connect with the different customers’ assisted by college stores. Below are two quotes from the article that can translate into almost any business. Connect With Your Customer […]

Better Brand in 4 steps

Building a strong brand for brewery company

Many products and services have people that stand on the far side of the spectrum from nice and friendly restaurants to restaurants that treat customers rudely intentionally or promote you being fat. In this manner as long as you don’t shy away from yourself and own your brand voice you will be good.