Google’s Remove Redundant Keyword Update
Google is releasing a Remove Redundant Keyword Update to their Search Engine Marketing platform, Google Ads. Starting January 19, phrase matches will be suggested for removal or removal if the phrase is already covered by a broad match phrase. What Does That Mean for Businesses and Marketers?? When the Google Remove Redundant Keyword update rolls […]
Focus on results, not vanity metrics
Many times businesses and marketers alike focus on vanity metrics. Vanity metrics are commonly defined as those that look good on reports without necessarily being indicative of the overall health of a business. Think about it—when you’re running your own company, what do you want to focus on? The number of visitors or pageviews? Or […]
3 Tips for B2B Social Media Marketing
The business-to-business (B2B) industry is tough. You have to compete with huge companies with large social media marketing budgets. However, you can still succeed on social media!
5 Tips for Small Business Social Media Management
Social media is a great way to connect with your customers and build brand loyalty, but it can also be time-consuming. Many people love running their social media accounts and find it a great way to engage with their customers.
Two Gamification Tactics to Try. One to Avoid.
Increase customer motivation and engagement with two fun and exciting gamification tactics. Also, avoid one common gamification tactic that too often lacks strategy.
