Google’s Remove Redundant Keyword Update
Google is releasing a Remove Redundant Keyword Update to their Search Engine Marketing platform, Google Ads. Starting January 19, phrase matches will be suggested for removal or removal if the phrase is already covered by a broad match phrase. What Does That Mean for Businesses and Marketers?? When the Google Remove Redundant Keyword update rolls […]
Digital Marketing: What Is It and Why Do I Need It?
What is Digital Marketing? Digital marketing is the process of using digital platforms, such as the internet, social media, and mobile applications, to promote products and services. It encompasses many strategies, such as search engine optimization, email marketing, social media marketing, and more. Digital marketing is an effective way to reach a large audience and […]
Focus on results, not vanity metrics
Many times businesses and marketers alike focus on vanity metrics. Vanity metrics are commonly defined as those that look good on reports without necessarily being indicative of the overall health of a business. Think about it—when you’re running your own company, what do you want to focus on? The number of visitors or pageviews? Or […]
3 Tips for B2B Social Media Marketing
The business-to-business (B2B) industry is tough. You have to compete with huge companies with large social media marketing budgets. However, you can still succeed on social media!
5 Tips for Small Business Social Media Management
Social media is a great way to connect with your customers and build brand loyalty, but it can also be time-consuming. Many people love running their social media accounts and find it a great way to engage with their customers.
Two Gamification Tactics to Try. One to Avoid.
Increase customer motivation and engagement with two fun and exciting gamification tactics. Also, avoid one common gamification tactic that too often lacks strategy.
Marketing Analytics CAMEX 2021 Presentation
Below is a recorded version of a live presentation our President of Marketing gave at CAMEX 2021. A national convention for college stores. The topic is on implementing marketing analytics and using data to form customer personas to increase your online strategy. We dive into KPIs that can be set using analytics specifically for the […]
Social Media Article Feature
Our President of Marketing was honored to be featured in an article from the National Association of College Stores on social media marketing. The article covers how to connect with the different customers’ assisted by college stores. Below are two quotes from the article that can translate into almost any business. Connect With Your Customer […]
Better Brand in 4 steps
Many products and services have people that stand on the far side of the spectrum from nice and friendly restaurants to restaurants that treat customers rudely intentionally or promote you being fat. In this manner as long as you don’t shy away from yourself and own your brand voice you will be good.