Digital Marketing: What Is It and Why Do I Need It?
What is Digital Marketing? Digital marketing is the process of using digital platforms, such as the internet, social media, and mobile applications, to promote products and services. It encompasses many strategies, such as search engine optimization, email marketing, social media marketing, and more. Digital marketing is an effective way to reach a large audience and […]
Focus on results, not vanity metrics
Many times businesses and marketers alike focus on vanity metrics. Vanity metrics are commonly defined as those that look good on reports without necessarily being indicative of the overall health of a business. Think about it—when you’re running your own company, what do you want to focus on? The number of visitors or pageviews? Or […]
Marketing Analytics CAMEX 2021 Presentation
Below is a recorded version of a live presentation our President of Marketing gave at CAMEX 2021. A national convention for college stores. The topic is on implementing marketing analytics and using data to form customer personas to increase your online strategy. We dive into KPIs that can be set using analytics specifically for the […]
