80.8% of the world population are on at least one social media platform.
28.7% of the United States use it for work purposes.
51% of the United States social media users are female.
Your business fits well for the below social media platforms. If you are already using a channel, that is great!
The below social media platforms may be a good fit for your business based on:
Explore each of the social media platforms more by clicking on each logo.
Our disclaimer: We suggest starting with 1-2 social platforms and then adding them slowly over time. Even if one of these platforms fits your business does not mean you must use it. Lean into your strengths and what you are comfortable with first.
YouTube provides a balance of long-form and short-form videos. Touted as the second largest search engine, YouTube is a great opportunity for educating customers and generating brand awareness.
Both short-form and long-form videos are perfect for engaging potential customers and increasing industry expertise.
LinkedIn is the largest professional social media platform. Many B2B companies find lots of success on LinkedIn. The platform provides the ability to research organizations and key stakeholders. Providing your sales and marketing team with insights into organizations to successfully drive sales.
In addition to sales and marketing to target accounts LinkedIn is a great recruitment tool. There are many ways to list and promote new jobs in your organization. This ability for both recruitment and sales makes LinkedIn a must have for B2B organizations.
X, formally Twitter, has gone through some rough times lately. However, it still is a viable social media platform for businesses looking to provide value and engage with their users.
Though originally void of images and videos, X now allows for the use of imagery. Which has boosted customer engagement and brand flexibility.
Focused on short-form content but with text taking the main stage. X is perfect for companies with low imagery options such as tax accountants.
Lastly, X is one of the few social media platforms where a majority of frequent users are male.
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