80.8% of the world population are on at least one social media platform.
28.7% of the United States use it for work purposes.
51% of the United States social media users are female.
Your business fits well for the below social media platforms. If you are already using a channel, that is great!
The below social media platforms may be a good fit for your business based on:
Explore each of the social media platforms more by clicking on each logo.
Our disclaimer: We suggest starting with 1-2 social platforms and then adding them slowly over time. Even if one of these platforms fits your business does not mean you must use it. Lean into your strengths and what you are comfortable with first.
TikTok allows users to generate on-the-fly video content with low production. It is perfect for companies that have fun and exciting offerings or can be conversational.
TikTok is also taking off as a social selling platform. Which lends itself perfectly for direct to direct-to-consumer companies. It allows you to communicate, entertain, and educate your customers in a lower cost way than platforms such as YouTube.
YouTube provides a balance of long-form and short-form videos. Touted as the second largest search engine, YouTube is a great opportunity for educating customers and generating brand awareness.
YouTube has video options similar to TikTok videos that are a quick 30-second max. In addition, you can make long-form videos for those topics that require more depth.
Instagram provides your brand a place to shine with both video and images. For businesses that have products or services that lend themselves to imagery, this is the perfect social media platform.
There is a greater emphasis on imagery compared to platforms such as X or Facebook. However, provides an option for still images and collages, unlike TikTok and YouTube.
In addition, Instagram is the third most widespread social media platform across all ages and genders. It is only succeeded by Facebook, its parent company, and YouTube.
Though, not the most trafficked social media site it has a high-intent audience that is looking to buy. Pinterest is used many times as a search engine for ideas, quotes, and shopping.
If your brand has a strong visual identity Pinterest may be right for you. This keyword-based social media platform acts similarly to Google but only for “pins” inside Pinterest. By posting your content on Pinterest with a strong keyword strategy you can be found online by the millions of monthly users.
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