Your Business Fits!

Social Media Users
80.8%

80.8% of the world population are on at least one social media platform.

Social For Work
28.7%

28.7% of the United States use it for work purposes.

Female <> Male
51%

51% of the United States social media users are female.

Your business fits well for the below social media platforms. If you are already using a channel, that is great! 

The below social media platforms may be a good fit for your business based on:

  • Demographics of your potential customers
  • Visual elements your business lends itself to
  • Local influence of your business
  • The kind of customers do you have

 

Explore each of the social media platforms more by clicking on each logo.

Our disclaimer: We suggest starting with 1-2 social platforms and then adding them slowly over time. Even if one of these platforms fits your business does not mean you must use it. Lean into your strengths and what you are comfortable with first.

TikTok

Why TikTok May Fit.

TikTok allows users to generate on-the-fly video content with low production. It is perfect for companies that have fun and exciting offerings or can be conversational.

TikTok is also taking off as a social selling platform. Which lends itself perfectly for direct to direct-to-consumer companies. It allows you to communicate, entertain, and educate your customers in a lower cost way than platforms such as YouTube.

TikTok Stats.

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YouTube

Why YouTube May Fit.

YouTube provides a balance of long-form and short-form videos. Touted as the second largest search engine, YouTube is a great opportunity for educating customers and generating brand awareness.

YouTube has video options similar to TikTok videos that are a quick 30-second max. In addition, you can make long-form videos for those topics that require more depth.

YouTube Stats.

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Of US Users are Female
instagram logo

Instagram

Why Instagram May Fit.

Instagram provides your brand a place to shine with both video and images. For businesses that have products or services that lend themselves to imagery, this is the perfect social media platform.

There is a greater emphasis on imagery compared to platforms such as X or Facebook. However, provides an option for still images and collages, unlike TikTok and YouTube.

In addition, Instagram is the third most widespread social media platform across all ages and genders. It is only succeeded by Facebook, its parent company, and YouTube.

Instagram Stats.

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of US Users use on a Daily Basis
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Of US Users are Female

Facebook

Why Facebook is a Fit.

Facebook is one of the original big social media platforms. Which means it has one of the largest followings and uses. Over 50% of the United States population uses it monthly.

Facebook offers a wide range of demographics of users and lots of different ways to post. The audience leans towards adults older than 25 but still regularly attracts the younger audience.

If your business is a local company with a strong connection with your community, Facebook is a must-have. Facebook provides many ways to interact in small groups and local settings.

In addition, Facebook offers a robust advertising platform with lots of targeting options for successful digital marketing.

Udemy facebook advertisement for the complete 2023 Web Development Bootcamp

Facebook Stats.

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of US Users use on a Daily Basis
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of the Entire US has Facebook

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