80.8% of the world population are on at least one social media platform.
28.7% of the United States use it for work purposes.
51% of the United States social media users are female.
Your business fits well for the below social media platforms. If you are already using a channel, that is great!
The below social media platforms may be a good fit for your business based on:
Explore each of the social media platforms more by clicking on each logo.
Our disclaimer: We suggest starting with 1-2 social platforms and then adding them slowly over time. Even if one of these platforms fits your business does not mean you must use it. Lean into your strengths and what you are comfortable with first.
Facebook is one of the original big social media platforms. Which means it has one of the largest followings and uses. Over 50% of the United States population uses it monthly.
Facebook offers a wide range of demographics of users and lots of different ways to post. The audience leans towards adults older than 25 but still regularly attracts the younger audience.
If your business is a local company with a strong connection with your community, Facebook is a must-have. Facebook provides many ways to interact in small groups and local settings.
In addition, Facebook offers a robust advertising platform with lots of targeting options for successful digital marketing.
YouTube provides a balance of long-form and short-form videos. Touted as the second largest search engine, YouTube is a great opportunity for educating customers and generating brand awareness.
YouTube has video options similar to TikTok videos that are a quick 30-second max. In addition, you can make long-form videos for those topics that require more depth.
Instagram provides your brand a place to shine with both video and images. For businesses that have products or services that lend themselves to imagery, this is the perfect social media platform.
There is a greater emphasis on imagery compared to platforms such as X or Facebook. However, provides an option for still images and collages, unlike TikTok and YouTube.
In addition, Instagram is the third most widespread social media platform across all ages and genders. It is only succeeded by Facebook, its parent company, and YouTube.
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