80.8% of the world population are on at least one social media platform.
28.7% of the United States use it for work purposes.
51% of the United States social media users are female.
Your business fits well for the below social media platforms. If you are already using a channel, that is great!
The below social media platforms may be a good fit for your business based on:
Explore each of the social media platforms more by clicking on each logo.
Our disclaimer: We suggest starting with 1-2 social platforms and then adding them slowly over time. Even if one of these platforms fits your business does not mean you must use it. Lean into your strengths and what you are comfortable with first.
LinkedIn is the largest professional social media platform. Many B2B companies find lots of success on LinkedIn. The platform provides the ability to research organizations and key stakeholders. Providing your sales and marketing team with insights into organizations to successfully drive sales.
In addition to sales and marketing to target accounts LinkedIn is a great recruitment tool. There are many ways to list and promote new jobs in your organization. This ability for both recruitment and sales makes LinkedIn a must have for B2B organizations.
YouTube provides a balance of long-form and short-form videos. Touted as the second largest search engine, YouTube is a great opportunity for educating customers and generating brand awareness.
YouTube has video options similar to TikTok videos that are a quick 30-second max. In addition, you can make long-form videos for those topics that require more depth.
Facebook is one of the original social platforms. This has brought it the largest user base worldwide. It even touts that over 50% of the United States population uses it monthly.
Facebook offers a wide range of user demographics and many different ways to post. The audience leans towards adults older than 25. This can be ideal for B2B businesses where the key stakeholders are older.
If your business is a local company with a strong connection with your community, Facebook is a great option. Facebook provides many ways to interact in small groups and local settings.
In addition, Facebook offers a robust advertising platform with many targeting options for successful digital marketing.
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