Marketing Persona

Marketing Persona Definition

A marketing persona is a composite sketch of a key segment of your audience, designed to visualize the ideal customer to guide marketing strategies, business decisions, and advertising campaigns.

  1. Enhanced Targeting: Personas enable businesses to tailor their marketing messages and product development to meet the specific needs and desires of different customer segments.
  2. Increased Engagement: By understanding the customer’s motivations and challenges, businesses can create more engaging and relevant content.
  3. Better Lead Conversion: Marketing personas can improve lead generation and conversion rates by ensuring that marketing efforts resonate with potential buyers.
  4. Strategic Focus: Personas help align marketing efforts with business goals by focusing on the most profitable customer segments.

B2B (Business-to-Business) marketing personas represent organizations and decision-makers within businesses responsible for purchasing on behalf of their organizations. B2B personas have two parts: the organization persona and the decision-maker persona. The organization persona will focus on the aspects of the organization. The decision-maker persona will closely mimic the B2C persona.

B2C (Business-to-Consumer) marketing personas represent individual consumers who purchase goods or services for personal use. They are focused solely on the buyer or user of the service or product

Download a Free Marketing Persona Template

Fill out your free marketing persona template to define your ideal customers and organizations 

Direct to consumer brands (B2C): Use and duplicate the “Ideal Customer” tab as needed to define your target customer.

Business-to-Business brands (B2B): Use the “Ideal Org.” to define target organizations that fit your needs. In addition, use the “Ideal Customer” tab to define the attributes of your key decision-makers.

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