A marketing persona is a composite sketch of a key segment of your audience, designed to visualize the ideal customer to guide marketing strategies, business decisions, and advertising campaigns.
B2B (Business-to-Business) marketing personas represent organizations and decision-makers within businesses responsible for purchasing on behalf of their organizations. B2B personas have two parts: the organization persona and the decision-maker persona. The organization persona will focus on the aspects of the organization. The decision-maker persona will closely mimic the B2C persona.
B2C (Business-to-Consumer) marketing personas represent individual consumers who purchase goods or services for personal use. They are focused solely on the buyer or user of the service or product
Fill out your free marketing persona template to define your ideal customers and organizations
Direct to consumer brands (B2C): Use and duplicate the “Ideal Customer” tab as needed to define your target customer.
Business-to-Business brands (B2B): Use the “Ideal Org.” to define target organizations that fit your needs. In addition, use the “Ideal Customer” tab to define the attributes of your key decision-makers.