Google is releasing a Remove Redundant Keyword Update to their Search Engine Marketing platform, Google Ads. Starting January 19, phrase matches will be suggested for removal or removal if the phrase is already covered by a broad match phrase.
What Does That Mean for Businesses and Marketers??
When the Google Remove Redundant Keyword update rolls out on January 19, phrase matches covered by a broad match term will be recommended for removal or removed, if you auto-apply recommendations. The recommendation or change is made for broad match terms that contain the phrase term. If the broad match already contains the phrase this change should not affect targeting.
For example, if we have the broad match of “Small business marketing agency” and also the phrase match of “small business advertising firm”. Google may suggest removing “small business advertising firm” IF the broad match of “Small business marketing agency” already contains the phrase. Consequently, this decreases the keywords being managed while still reaching the same audience. Ultimately, making the account easier to manage.
This update sounds like a positive for many users. However, this can be detrimental to data collection in certain instances. If you have a few phrases that seem to perform for you or are testing unique wording for experiment purposes this may not be ideal. As you may lose some of the easily accessible data on which keyword phrases are top performing.
The cost-benefit trade-off from the Google Redundant Keyword update comes down to what level you use Google Ads. For small business owners, letting Google optimize may be best due to limited time. Conversely, we prefer having greater control and precision as to the keywords and phrases we use.
All in all, if you are unsure which is best for your situation, reach out to our team. We will gladly talk you through which is best to use.
Remove Redundant Keyword Email From Google
How to Turn off “Automatic Apply Recommendations”
Normally, we would suggest this option being off for most accounts. We prefer more control and regularly monitor our accounts to make changes. On the other hand, small business owners have many other tasks to attend to so it may be or was a good option for you.
In any event, if you want to turn off the automatic apply recommendations setting, follow the steps below provided by Google.
Do you use the Automatically Apply Recommendation option on your account? Will you be using it in the future with this new update? Let us know in the comments below!
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