Below is a recorded version of a live presentation our President of Marketing gave at CAMEX 2021. A national convention for college stores. The topic is on implementing marketing analytics and using data to form customer personas to increase your online strategy. We dive into KPIs that can be set using analytics specifically for the college store but can be used for all e-commerce sites. Then describe how making marketing personas can help your business understand their customer and improve your offerings and experiences to better suit their needs.