The business-to-business (B2B) industry is tough. You have to compete with huge companies with large social media marketing budgets. However, you can still succeed on social media with the right marketing strategy. You can put your brand in front of clients looking for exactly what you offer. Here are three tips for creating effective B2B social media campaigns:
Understand your Market and How and Where They Use Social Media
The first step to developing an effective social media campaign is understanding your market and how they use social media. To do this, you’ll want to look at where your client’s customer spends most of their time online. Most businesses and stakeholders follow and use the channels their customers use most.
For example, if you’re selling high-tech equipment for large organizations. LinkedIn is a great place to start your efforts as it’s one of the top platforms for professionals who work in management roles. However, if your target market is Etsy sellers a platform like Pinterest may be a great place to try marketing.
Create Visually Exciting and Useful Content.
Producing visually appealing content is an aspect of social media that often goes overlooked by many B2B social media marketers. If your audience is to engage with your company, you need to produce eye-catching content that keeps them interested. One way you can do this is by using videos and infographics to show off your offerings and expertise. It’s also the perfect opportunity to educate customers about how they can benefit from your product or service.
Visual content such as videos is perfect for telling your company’s story. It also is significantly more engaging for clients and increases engagement rates. In fact, according to Neil Patel, brands that use video marketing grow their revenue 49% faster than companies that don’t!
If you don’t have design skills or tools you can use tools like Canva or a designer to create exciting and engaging graphics. Creating content that you can use for months or years is worth the investment and can provide a Return On Investment (ROI) well above its time and money investment.
Tap Into B2B Social Media Influencers To Increase your Word of Mouth.
Influencer marketing is a form of paid word-of-mouth marketing that uses influential bloggers, online publishers, and social media influencers to drive product sales. When you tap into an influencer’s audience, it’s like you’re getting Word-of-mouth advertising since the influencer is a trusted source for their followers.
Here’s how it works: You or your team approach an influencer to ask them if they would promote your product or service on their blog or social media channel. You’ll explain why this person is good for the brand (they have a target audience that matches well with what we’re offering) and offer them money or goods in exchange for promotion time on their channel (usually in the form of sponsored posts). You also may provide specific guidelines about what you want the influencer to mention during these promotions (for example, “We want our brand message conveyed by using these keywords when describing our product”).
Once contracted, the person will create content featuring your product or service. Usually providing examples and links back to your website for more information. This is a good time to feature previous reviews from clients that shared their experiences using your product themselves.
Social media is a great way to get your business out there, but it’s important to keep in mind that it isn’t just about creating content it’s about engaging with your clients and creating an experience they love and enjoy. Let us know in the comments your top tips for B2B social media marketing.
If you want to take your social media presence to the next level we offer all the services you’ll need! From exciting visual content, a strong social media strategy, to pay-per-click (PPC) advertising to boost your revenue and brand goals! We have you covered!